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Handbook of media management and economics / editor, Alan B. Albarran ; co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth
Books/Textual Material | L. Erlbaum Associates | 2006.
Available at Gumberg 2nd Floor (P96 .M34 .H366 2006)
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Imprint
Mahwah, N.J. : L. Erlbaum Associates, 2006.
Descript
xviii, 750 p. : ill. ; 26 cm.
Bibliog.
Includes bibliographical references and index.
Contents
Historical trends and patterns in media management research / Alan B. Albarran -- Historical trends and patterns in media economics / Robert G. Picard -- Theoretical approaches in media management research / Bozena I. Mierzjewska and C. Ann Hollifield -- Paradigms and analytical frameworks in modern economics and media economics / Steven S.Wildman -- Regulatory and political influences on media management and economics / Barbara A. Cherry -- Issues in human relations management / James W. Redmond -- Issues in financial management / Ronald J. Rizzuto -- Issues in strategic management / Sylvia M. Chan-Olmsted -- Issues in media product management / Angel Arrese Reca -- Issues in transnational media management / Richard A. Gershon -- Issues in marketing and branding / Walter S. McDowell -- Issues in media management and technology / Sylvia M. Chan-Olmsted -- Issues in media management and the public interest / Philip M. Napoli -- Industry-specific management issues / Douglas A. Ferguson -- Issues in market structure / Hans van Kranenburg and Annelies Hogenbirk -- Media competition and levels of analysis / John Dimmick -- The economics of media consolidation / Todd Chambers and Herbert H. Howard -- The economics of media programming / DavidWaterman -- Issues in network/distribution economics / Benjamin J. Bates and Kendra S. Albright -- Issues in media convergence / Michael O. Wirth -- Issues in media globalization / Alfonso Sanchez-Tabernero -- Quantitative methods in media management and economics / Randal A. Beam -- Methodological approaches in media management and media economics research / Gillian Doyle and Simon Frith -- Qualitative research in media management and economics / C. Ann Hollifield and Amy Jo Coffey -- Media finance and valuation / Gary W. Ozanich -- Audience research and analysis / Patricia F. Phalen -- Directions for media management research in the 21st century / Dan Shaver and Mary Alice Shaver -- Future directions for media economics research / Stephen Lacy and Johannes M. Bauer -- Global media management and economics / David H. Goff.
Subject
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Media management and economics
ISBN
0805850031 (casebound : alk. paper)
080585004X (pbk. : alk. paper)
MARC
OCoLC
20060518144359.0
050422s2006 njua b 001 0 eng cam a
DLC DLC YDX BAKER DUQ UtOrBLW
pcc
DUQQ
P96.M34 .H366 2006
302.23/068 22
Table of contents http://www.loc.gov/catdir/toc/ecip0511/2005011722.html
Baker & Taylor BKTY 195.00 195.00 0805850031 0006434787 active
Baker & Taylor BKTY 79.95 79.95 080585004X 0006434788 active
C0 DUQ
http://www.loc.gov/catdir/toc/ecip0511/2005011722.html
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